Keyword Research
Read and filter Keyword Research results
The results workbench turns a paid candidate set into a defensible shortlist. Filters reduce the view; they do not rewrite the saved source evidence.
Run context
Keywords found, region, cost, seed count, date, and status define the evidence boundary. Reserved cost can still change while a run is active; settled cost is the completed charge.
Match modes and filters
- Match mode changes how candidate phrases relate to the input.
- Include and exclude terms focus language patterns.
- Minimum volume and maximum difficulty express thresholds, not guarantees.
- Intent and source separate different discovery evidence.
- Only new hides candidates already owned by the database.
Term groups
Recurring terms are fast lenses over the loaded candidates. Their counts help reveal modifiers and subtopics, but word recurrence alone does not establish shared intent or justify one page.
Candidate table
Read keyword, source, volume, CPC, difficulty, and intent together. A high-volume row can still be irrelevant, too broad, commercially mismatched, or infeasible.
Selection is an explicit approval boundary for import. Loading more rows expands the visible evidence but should not silently select them.