Domain Overview
Domain snapshots and data context
A number only becomes meaningful when its domain, country, language, collection time, comparison domain, and available data sources are known.
Dated state
A snapshot preserves the provider result collected at one point in time.
Market scope
Country and language determine rankings, demand, and competitors.
Visible coverage
Partial status records missing sources instead of presenting incomplete data as complete.
Select the correct snapshot
The selector groups saved analyses by domain and timestamp. Switching does not refresh or overwrite data; it changes the dossier currently being read.
- Match the exact host or domain variant.
- Use the same market and language for comparisons.
- Compare equivalent collection dates when judging change.
- Load older snapshots only when the required history is not already visible.
Read the identity line before metrics
The identity area names the domain, region, language, timestamp, and optional gap-comparison domain. These fields define every regional ranking, traffic, keyword, page, and competitor value below.
| Field | Why it matters |
|---|---|
| Domain | Subdomain and host choices can change the evidence set. |
| Country and language | Search demand, rankings, and competitors vary by market. |
| Timestamp | Provider data and the live web continue changing after collection. |
| Gap comparison | The keyword-gap list is relative to this exact domain. |
When to request a new analysis
- The market, language, domain, or comparison target is different.
- The current snapshot is too old for the decision.
- A partial snapshot lacks a required evidence source.
- You need to verify a material change after enough time for search data to update.
Partial, running, and failed states
Running means collection is still in progress. Partial means some sources were unavailable and only fetched data was charged. Failed means the dossier is not complete; read the error and recorded provider-cost note before retrying.
- Do not compare a partial metric with a complete snapshot as if coverage were identical.
- Do not repeatedly rerun a provider outage without checking the failure reason.
- Record which source was missing when the missing evidence affects a decision.
Keep comparisons defensible
1
Choose snapshots for the same domain scope.
2
Match country and language.
3
Confirm comparable provider coverage.
4
Separate provider data movement from verified business outcomes.
5
Document the time window and important limitations.