Position Tracking
Tracking schedules, runs, and costs
A tracking schedule is a recurring data commitment. Its value depends on a stable scope, useful review rhythm, complete runs, and controlled cost.
Defined scope
Keep domain, keywords, market, device, depth, and cadence explicit.
Repeated evidence
Read current rank together with history, coverage, and landing-page context.
Verified decisions
Investigate the cause and confirm outcomes with another comparable measurement.
Manage schedules
Each schedule binds a keyword scope to a market, device, SERP depth, cadence, and status. Pause, resume, run, edit, duplicate, or archive it only when you understand how the change affects timeline comparability.
Choose scope and cadence
- Track keywords with an owner, campaign, or reporting purpose.
- Use a cadence the team will actually review.
- Use Top 100 when positions below page one matter.
- Track mobile separately when mobile results drive the decision.
- Split materially different markets into separate schedules.
Control budget and balance
The estimate explains per-run and approximate monthly cost. A monthly cap limits spend; it does not guarantee complete coverage if the requested schedule would exceed the cap. Review balance and failed or partial runs before interpreting gaps in history.
Review run quality
1
Check status and requested versus fetched keywords.
2
Confirm device, market, and depth.
3
Read missing-data or failure details.
4
Do not interpret a partial run as a complete market move.
5
Retry only after the failure cause is understood.