Competitive Research
Interpret competitive history and signals
History and signal lenses explain how competitors differ. They narrow investigation; they do not by themselves prove why a ranking changed.
Organic history
Switch between traffic, keyword count, and traffic value, then choose a 6-, 12-, or 24-month horizon. Compare sustained direction, inflection points, and recovery patterns instead of one isolated month.
Market position
The map combines reach and overlap for tracked domains. A large publisher can have high reach but low direct overlap; a smaller domain with recurring overlap can be the more useful search competitor.
Comparison signals
| Lens | Question |
|---|---|
| Momentum | Who is gaining, improving, declining, or losing keywords? |
| Rankings | How is visibility distributed across position bands? |
| Intent | Which search purposes dominate the ranking profile? |
| Difficulty | How much of the profile sits in easier or harder ranges? |
| Links | How do followed, nofollow, and referring-domain signals compare? |