Position Tracking
Ranking pages and cannibalization
Page-level tracking connects keyword movement to the URLs carrying it and exposes cases where ownership shifts or overlaps.
Defined scope
Keep domain, keywords, market, device, depth, and cadence explicit.
Repeated evidence
Read current rank together with history, coverage, and landing-page context.
Verified decisions
Investigate the cause and confirm outcomes with another comparable measurement.
Read the landing-page report
Pages groups tracked keywords by the URL observed in search results. Keyword count, average position, demand, estimated traffic, and movement show whether visibility is concentrated, improving, or slipping.
- Open the URL dossier when crawl evidence is available.
- Check whether one template or directory explains several movements.
- Do not assume the highest keyword count is the most valuable page.
Investigate ranking URL switches
A URL change can be intentional consolidation, query reinterpretation, internal-link movement, canonical confusion, or unstable page relevance. Compare both pages, their intent, canonicals, internal links, and content before choosing an owner.
Interpret cannibalization carefully
Cannibalization means several URLs ranked for the same tracked query within the window. It does not automatically mean one page must be removed.
- Different intents may justify different pages.
- A temporary URL switch may resolve without intervention.
- Consolidation can destroy useful coverage if the pages serve distinct needs.
- Confirm preferred ownership and internal-link signals before redirects.
Resolve page ownership
1
Select the keyword and all observed URLs.
2
Compare intent, content, canonical, indexability, and internal links.
3
Choose the preferred owner only when the page purposes overlap.
4
Implement the narrowest content, link, canonical, or redirect change.
5
Verify the next crawl and several ranking measurements.