Domain Overview
Backlink profile and domain growth
The final bands explain what supports the domain and whether the visible footprint is developing consistently over time.
Source structure
Separate individual backlinks from distinct domains and main-domain counts.
Destination flow
See which pages receive the most observed links and which anchors describe them.
Monthly direction
Confirm movement across traffic, rankings, churn, and paid visibility.
Backlink scale
Read total backlinks, referring domains, and main domains together. Sitewide links and multiple hosts can make raw backlink volume look larger than source diversity.
- Follow and nofollow describe link attributes, not guaranteed value.
- Broken backlinks may represent recoverable equity or obsolete references.
- First-seen timing is provider observation, not guaranteed publication time.
Link profile
The ledgers expose the loaded top anchors, referring domains, and most-linked pages. Their job is to turn a headline total into inspectable source and destination patterns.
| Evidence | Questions to ask |
|---|---|
| Anchor text | Is the pattern branded, descriptive, generic, repetitive, or suspicious? |
| Referring domains | Are sources relevant, diverse, credible, and still live? |
| Domain rank distribution | Is apparent scale concentrated in weak or strong sources? |
| Most-linked pages | Does authority reach strategic, canonical, indexable pages? |
| Broken links | Can a valuable lost target be restored or redirected safely? |
Manual quality review
1
Sample sources across high and low authority ranges.
2
Open the linking page and verify placement, context, and destination.
3
Check topical and geographic relevance.
4
Identify sitewide, sponsored, user-generated, redirected, or broken patterns.
5
Record evidence before outreach, disavow, redirect, or content changes.
Growth history
Growth charts use the provider's monthly history for this domain and market. They show estimated organic traffic, ranking keywords, top-10 and top-3 counts, new versus lost keywords, and paid traffic where available.
- Compare several months and equivalent seasonal periods.
- Keyword churn can be high while net totals look stable.
- Top-3 and top-10 trends can move differently from total keyword count.
- Paid traffic is contextual and does not explain organic causation.
Triangulate a material change
1
Confirm the change persists across multiple provider months.
2
Locate affected ranking buckets, keywords, and pages.
3
Check whether backlink evidence or target-page changes are relevant.
4
Verify dates in Analytics, Search Console, deployments, and crawl history.
5
Separate correlation from a supported causal explanation.
History limitations
Missing or zero series can reflect provider coverage, a genuinely absent signal, or a partial snapshot. Competitor and referring-domain history is not inferred when the source does not provide it.