Ranking keywords, top pages, and keyword gap
Query evidence
Page concentration
Qualified gaps
Top organic ranking keywords
Rows are ordered around strong observed positions and combine the signals needed for a first qualification.
| Column | How to read it |
|---|---|
| Position | Current provider-observed rank in this market. |
| Ranking URL | The landing page currently associated with the query. |
| Intent | Provider classification; verify ambiguous terms manually. |
| Volume and traffic | Estimated demand and click contribution, not first-party visits. |
| CPC and competition | Paid-search market signals, not organic ranking difficulty. |
| Keyword Difficulty | Relative SEO competition signal that needs SERP context. |
Intent mix of loaded keywords
The strip summarizes only the rows currently loaded in the panel. Loading more can change the mix, so do not present it as the complete domain distribution unless all relevant rows are loaded.
- Use intent to segment review, not to skip manual interpretation.
- Mixed intent can explain unstable landing-page fit.
- Commercial value still depends on the business and funnel.
Top pages
Top Pages orders URLs by estimated organic traffic and shows how many keywords contribute. It reveals concentration, content hubs, and pages that deserve deeper inspection.
- A high-traffic page may rank for many weakly related terms.
- A strategically important page can be underrepresented despite high business value.
- Inspect canonicalization, content intent, conversions, and internal links before changing a winning page.
Keyword gap
The gap lists keywords where the analyzed domain ranks and the snapshot's comparison domain does not. Reversing the domains reverses the strategic question.
- A gap is not automatically relevant to the comparison domain.
- Check intent, market, volume, current SERP, and feasible page type.
- Exclude brand, navigational, regulatory, or off-topic terms that cannot support the strategy.
Import gaps responsibly
Empty and partial evidence
An empty list can mean no provider evidence, no gap for the selected comparison, or that the row type was not part of the snapshot. Read the quiet-state explanation before assuming the domain has no rankings, pages, or gaps.