Keyword Database

Views in the Keyword Database

Views are different ways to work with the same keyword set. Switching views should change the question you are answering, not create a separate database.

List for detailed work

Sort, filter, select, tag, export, and compare table metrics when precision matters.

Matrix for prioritization

Compare demand and difficulty visually when the team needs quick planning conversations.

Kanban for workflow

Move keyword candidates through states so the shortlist becomes actionable work.

List view

List view is the primary work surface. Use it when you need detail: table metrics, sorting, row selection, filters, tags, visible columns, exports, and bulk actions.

List view is best for:

Reviewing large keyword sets
Comparing metrics row by row
Selecting keywords for export or list actions
Applying tags and status updates
Checking which data fields are missing
Preparing a stakeholder-ready view

If a decision depends on exact values, use List view.

Keyword Database list view showing rows, intent, volume, trend, KD, CPC, and opportunity columns. — Use List view when exact rows, metrics, filters, columns, tags, selections, and exports matter.

Matrix view

Matrix view turns opportunity signals into a visual map. It is useful when the team needs to compare demand against difficulty and quickly spot clusters of keywords that deserve attention.

Use Matrix view to discuss:

High-volume, lower-difficulty quick wins
High-demand but high-competition authority bets
Low-volume long-tail opportunities
Keywords that look like outliers
Campaign clusters that need deeper review

Matrix view is a planning tool. After choosing a promising area, return to List view to inspect exact rows, SERP data, status, tags, and export fields.

Matrix view plotting keywords by traffic potential and keyword difficulty with opportunity quadrants. — Matrix view is useful for prioritization conversations because it shows clusters, quick wins, and authority targets visually.

Kanban view

Kanban view turns keyword status into workflow columns. Use it when the question is no longer "Which keyword is interesting?" but "What should happen next?"

Typical Kanban stages include backlog, research, in progress, published, tracking, and archived. Your team may use custom naming, but the purpose should stay clear: every moved keyword should represent a real workflow decision.

Kanban view is best for editorial planning, review meetings, client shortlist work, and keeping opportunities from sitting in a static table forever.

Kanban view with keyword cards grouped by workflow status. — Kanban turns keyword status into a visible workflow so teams can see what is unreviewed, active, or done.

Competitors view

Competitors view summarizes domains that appear across the active keyword set. It helps the team understand who repeatedly ranks, where your own domain has gaps, and which competitor profiles deserve deeper review.

Use it to answer:

Which domains appear most often across this list?
Where does our own domain already rank?
Which competitors overlap with the keyword set?
Which domains should we inspect before planning content?
Which keyword groups look like content gap opportunities?

Competitor data should support decisions, not replace SERP review. If a competitor appears often, inspect the actual ranking pages before assuming that their strategy should be copied.

Discover keywords

Discover helps expand a keyword set from seeds, related terms, competitor signals, or suggestions. Use it when a campaign needs more ideas, a topic group feels thin, or a shortlist should be broadened before prioritization.

Discovery is strongest when it starts with a clear seed and a clear purpose. A generic seed produces noisy suggestions. A specific product, problem, audience, or competitor area produces ideas that are easier to evaluate.

Keyword discovery view with discovery methods, seed keywords, price estimate, and included data columns. — Discovery should start from a narrow intent. The right seed and method keep paid expansion useful instead of noisy.

Keyword Tracking

Keyword Tracking configures recurring checks for a selected list or keyword set. Tracking turns static keyword data into time-based performance data: current position, position change, historical deltas, trend direction, and visibility movement.

Use tracking for keywords that have a real owner or campaign. Tracking every keyword in a workspace usually creates cost and noise without improving decisions.

Activity

Activity shows recent Keyword Database jobs and important changes: imports, enrichments, tracking runs, SERP updates, exports, and other background work. Use it when a user asks whether a batch finished or when support needs to understand why data changed.

Activity is especially helpful after large imports or paid data refreshes, because it gives the team a visible audit trail instead of leaving status inside individual rows.

Activity view with activity chart, completed keyword data jobs, SERP enrichments, tracking runs, and messages. — Activity is the audit trail for imports, enrichments, SERP updates, tracking runs, exports, errors, and support questions.

Start in List view to understand the keyword set and available data.

Use Matrix view when the team needs prioritization patterns.

Use Kanban when the selected keywords need workflow ownership.

Use Competitors when the keyword set needs market context.

Use Discover when the set is too thin or needs expansion.

Use Tracking and Activity when the team needs time-based monitoring or job history.